About Us

Knoxville Weekend’s mission is to be your adventurous tour guide for our city and the surrounding area. We are passionate about everything our region has to offer, including great food, drink, music, arts, and the outdoors.


Patrick Hoffman :: Executive Producer

When Patrick isn’t running around East Tennessee with a camera strapped to his face, he’s living out his dreams as a collector of Godzilla memorabilia. Rest assured, he makes his love of Godzilla known every chance he gets.

Having lived across the globe, Patrick returned to his hometown of Knoxville to share his love of life and adventure with everyone he meets, and Knoxville Weekend gave him the perfect platform to bring the beauty, excitement, and diversity of East Tennessee to the world! With a degree in Video Production and more than a decade of filming, editing, and graphic animation experience, Patrick uses all his skills to capture the best East Tennessee has to offer!

From jumping out of planes to playing Goalie for the Knoxville Ice Bears, Patrick takes his job as resident Crash Test Dummy seriously. And if he’s not making people smile, then he’s not doing his job right!


Jac Bedrossian :: Multimedia Journalist

As a Jr. Race director at age 11, Jac was bitten by the media bug while promoting a marathon. She has since pursued her dream in high school, college and now, the working world.

Knoxville Weekend is the icing on the cake! Speaking of cake, be it a circle or a square, a cup or a mini, vanilla with sprinkles or chocolate chocolate, it’s her favorite food. Jac enjoys living the outdoor adventure lifestyle (minus the bugs) running or hiking, Zumba and dancing, or just wearing the outfits.

Jac’s goals are finding out everything Knoxville has to offer and meeting as many people as she can along the way. If you see her out and about make sure to say, “hello” and follow Jac on her journey at @jacbknox.


Don Norman :: Director of Marketing and Audience Development

Don has been managing award-winning television marketing departments for more than 25 years. He has been awarded by the Associated Press, The Georgia Association of Broadcasters, among others, for his many marketing campaigns.

Born and raised in Albany, Georgia, Don was highly recruited for his play on the gridiron and eventually chose to play football fo rthe University of South Carolina and graduated with a Bachelor’s degree in Communications. GO GAMECOCKS!

During his downtime, he enjoys the simpler things in life: hunting, fishing, hiking, working out, and spending time with family and friends.


Scott Rosenbaum :: Promotions Manager

Rosie, is a multiple award-winning producer with a passion for creativity and vision and direction behind the scenes.

Born and raised in Lorain, Ohio, a die-hard Buckeye and Cleveland fan, he was a standout on the gridiron and is a graduate of the University of Toledo where he was a preferred walk on for the Rockets. Calling Knoxville and East Tennessee home for the last 15 years he loves the outdoors, hiking, fishing, weightlifting, flea markets, collecting junk, and spending time with friends and family.

His favorite part about working in television is the joy and happiness clients and viewers express after seeing finished pieces of work. Keeping life simple, Rosie lives by 4 F’s Faith, Family, Football, and Food. O.H.


 Garrett Corum :: Marketing Producer

Garrett is an avid outdoorsman by heart and a video producer by trade and #KDUB gives him the opportunity to combine those two passions.

A native East Tennessean, he was born and raised in Knoxville. From an early age he discovered an interest in film-making and telling stories through his videos. He graduated with a bachelor’s degree in Journalism and Electronic Media from the University of Tennessee. GO VOLS!

Garrett’s hobbies include anything outdoors, but his favorite activities are fly fishing, hiking, kayaking, nature photography and adventures with his family.  Name a trail or waterfall… chances are he’s explored it!


Kelsey Blalock :: Marketing Producer

From the age of 15, Kelsey knew video production was her career calling. Born and raised in the 865, she likes spending her hours quietly in editing rooms bringing her passion for production and editing to the local audience of East Tennessee. Kelsey enjoys spending her free time in the gym weightlifting, swimming, along with painting, gaming, and wearing black.

Kelsey started her video journey in high school where she shadowed her teacher in live video production, editing, still and action photography, equipment maintenance, and DJing. While receiving her associates in video production, she started as an animator for a startup company at a local music studio that reached millions of viewers. Upon graduating, she sought new opportunities in the local news business to build upon her skills in all areas of production. Thankfully, Knoxville Weekend has given the opportunity to connect with our community.


Have an idea that you’d like to see on Knoxville Weekend? Contact us here or visit us on Facebook and let us know!